Hello readers of digital media!
My name is Stephen Chavez and I have worked in the marketing and communication industry for the last seven years. I have worked for small boutique public relations and marketing agency, a regional marketing firm in Texas and for a small engineering firm. Currently, I work in the nonprofit sector handling marketing and communications for 43 clients in the San Antonio and surrounding area.
I have an Associate of Arts degree from Northwest Vista College, a Bachelor of Arts in Communication with a concentration in public relations and am currently working on my Masters of Science in Strategic Communication from Troy University.
This blog will be about examining how emerging media plays a role within strategic communications. I will discuss how the currently media landscape is changing/ has changed and how it may affect consumers.
I plan to post to this blog once a week for your reading pleasure.
Be sure to bookmark this address to your browser on your desktop, mobile device and tablet to check back for postings. You can find my blog at: www.stephenchaveztroy.blogspot.com
So why am I writing this blog? I believe that it's important for people to understand how we consume media and examine if media is adapting to our needs. Without getting too heavy, there are many communication theories that examine how media influence the world, but I believe we are in the middle of a shift. For the first time, consumers, you and me, are shaping what the media is reporting on. WE have the power to influence media and that has only happened thanks to the the emergence of digital media and the opportunities to create and share news.
Thanks for joining me on this magic carpet ride and I hope you enjoy reading the upcoming posts.
Stephen
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